undefined

Webinar on Responding to COVID Closures with eCards

If you are having trouble viewing this mailing, please for our online version.
COVID cells. PLA resources on COVID-19. Learn more

PLA Webinar

Responding to COVID Closures with Digital eCard Access:

A County Library Case Study

Wednesday, September 23, 2020 | 1-2 p.m. Central
Smart phone with books on top, next to pencils

The onslaught of the COVID pandemic has brought significant changes to how libraries offer services to their community, including the ability to allow new cardholders access to e-resources and virtual programs during building closures. As part of its response to the pandemic, the staff at Sarasota County (FL) Libraries accelerated the launch of their digital library card (“eCard”) offering.

 

In this webinar, attendees will learn about the ins and outs of developing and launching digital library cards, including how to identify goals and patron needs; develop and prepare communication strategies; create policies to meet a rapidly changing environment; determine system issues; and utilize marketing technology to collect performance data and target communication. The webinar will conclude with key learnings from the eCard launch and results of patron activity.

Learning Outcomes

 

At the conclusion of this webinar, participants will be able to:

 

  • Identify market audience for digital cards;
  • Understand the benefits and issues of issuing eCards; and
  • Identify and measure key performance indicators associated with issuing eCards and ongoing use.

 

Instructors
Heather Gorman

Heather Gorman has worked in academic, public, and school libraries for almost ten years. She is currently the digital services librarian at Sarasota County (FL) Libraries and Historical Resources, focusing on services and programs delivered to public through digital means.

Angela Hunek

Angela Hunek has worked in libraries for twenty-seven years, seventeen of those as circulation supervisor, then on to technical specialist, and finally ILS system administrator at Sarasota County (FL) Libraries and Historical Resources.

Andrea Taylor

Andrea Taylor, technology coordinator at Sarasota County (FL) Libraries and Historical Resources, has over twenty years of librarianship experience. Starting out as a children’s librarian, she has worked in all areas of the public library with the last twelve years focusing on technology and its place in public libraries.

Ted Fons

Ted Fons is vice president of technology at Patron Point in Dublin, OH. He is a librarian with his MLS from Syracuse University with twenty-plus years serving libraries and the organizations that support them. A globally-recognized expert in library workflows and bibliographic metadata, Ted most recently held the position of executive director of data services at OCLC. Previously, he was a senior product manager and director of customer services at Innovative Interfaces.

Registration Cost

Individual - PLA Personal Member: $43.00

Individual - ALA Personal Member/Nonmember: $59.00

Group: $129.00

 

The deadline to register is 4:30 p.m. Central on Tuesday, September 22, 2020.

 

 

 

Public Library Association

• (800) 545-2433 x5PLA

 
facebook
twitter
instagram
youtube
email
Public Library Association

 

American Library Association

225 N. Michigan Ave., Suite 1300, Chicago, IL 60601 | |

 

If you no longer wish to receive this type of mailing from PLA, please .

 

this email address from all ALA Email Communications. Clicking the “Unsubscribe” link will unsubscribe you from ALA email communications. This means you will no longer receive AL Direct, special member updates, or information about ALA conferences, products, events, and initiatives. You will continue to receive membership and customer emails. If you wish to remove yourself from PLA emails only, please .
Higher Logic