Facebook and Your Library:
The Do’s and Don’ts 
with Hanna Taylor, MBA, Square One Small Business Specialist,
Mid-Continent Public Library

 

More than ever, libraries are using social media to connect to their communities, and libraries use Facebook more than any other social platform. Small and medium-sized libraries are just as likely as larger libraries to use Facebook to share events and pictures, educate patrons about services, and highlight their collections.

But library staff is pressed for time, and often lack the confidence and skill
to get the most out of their library Facebook page. This informative one hour webinar with Hanna Taylor will give you step-by-step directions on how to get the most fromFacebook – even with limited staff and time.

Here’s some of what you will learn:

• Guaranteed ways to increase site traffic on your Facebook page
• Using Facebook to market library services and events effectively 
• How to evaluate the results of paid and unpaid advertisements 
• How to know which videos and pictures are “post-worthy”—and which are not! 
• Ways to convert your library’s in-person community into an online community
  

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Presenter: 

Hanna Taylor is a Small Business Specialist with Mid-Continent Public Library. She received her Bachelor’s degree in Business and Sports Management and a Master’s in Business Administration. At the library, Hanna is a completely free and mobile resource for business owners in the Kansas City metro. She meets with small business owners and connects them to the information that will help them get to the next step in their business. Hanna specializes in all types of social media including how to create social videos.

Register Now!    Early Bird deadline, Friday, July 10
 Registration deadline, Tuesday, July 21