January 5-9, 2025
Washington, D.C.
Nudging the Commute: Behavioral Science and Mode Choice
Thursday, January 16, 2020, 8:00 AM-12:00 PM, Convention Center 2020
Caleb Winter, Oregon Metro, presiding
Sponsored by Standing Committee on Transportation Demand Management (Merged with ABE25 to form Standing Committee on Transportation Demand Management, AEP60, on 4/15/2020); Standing Committee on Transportation Issues in Major Cities (Changed to City Transportation Issues Coordinating Council, A0030C, on 4/15/2020); Standing Committee on Urban Transportation Data and Information Systems (Changed to AED20 on 4/15/2020); Standing Committee on Innovative Public Transportation Services and Technologies; and Standing Committee on Public Transportation Marketing and Fare Policy
New
methods to better understand consumer travel behavior, particularly around mode
choice and mode shift, can benefit transportation efforts in many fields.
Behavioral economics offers insights into how travelers make decisions about
transportation: how they select a given mode or what might lead them to make a
different choice. This workshop will highlight the importance of applying
behavioral economics in transportation by learning from early-adopter
transportation agencies and discussing how behavioral economics can be
integrated into TRB’s research and practitioner
community.
Ashley Whillans, Harvard University
Joseph Sherlock, Duke University
Michael Kaemingk, The Behavioural Insights Team