Pure Michigan and Short's Brewing company partner on all-Michigan IPA

Pure Michigan and Short's Brewing Company team up to create fall IPA (Source: Short's Brewing...
Pure Michigan and Short's Brewing Company team up to create fall IPA (Source: Short's Brewing Company). (WILX)
Published: Sep. 24, 2019 at 7:37 PM EDT
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Listen up IPA lovers.

To celebrate the first official day of fall and inspire travel during the season, Pure Michigan and Short's brewing Company have teamed up to create Pure Michigan Autumn IPA, a first of it's kind IPA that highlights the state's agriculture bounty and nationally-recognized craft beer industry, according to Short's Brewing Company.

“Fall is a special time in Michigan, as the fall colors provide a great setting for scenic drives, hikes and tasting tours whether that be donuts and apples or wine and brews,” said Dave Lorenz, vice president of Travel Michigan, part of the Michigan Economic Development Corporation. “With their taproom in Bellaire, Michigan, and passion for local flavors, Short’s has been a pioneer in Michigan’s evolution as a craft beer destination, making them the ideal partner for a Pure Michigan-themed beer to toast the fall season.”

To make the beverage 100% Pure Michigan craft beer, the brewing company said it turned to the state's diverse agricultural industry to include brewed ingredients from three local maltsters Great Lakes Malting Company, Valley View Farm, Empire Malting Co., and two local hop suppliers, MI Local Hops and Michigan Hop Alliance, and Craft Cultures yeast supplier in the Upper Peninsula.

“This beer was designed to celebrate the craft beer industry and suppliers in Michigan,” said Joe Short, founder of Short's Brewing Company. “We are lucky to have several great hop farmers, maltsters, and yeast suppliers close to home. Pure Michigan Autumn IPA pays homage to them and their products, and our brewery staff, and what great flavors can come when we work together. We hope this beer captures what fall feels like in Michigan.”

The brewing company said the drink with first be available at Short's Pub in Bellair on Oct. 4 and on Oct. 5, it will be featured alongside several other Short's Brewing Company craft beers.

It will be available in stores starting Oct. 6.

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